Google lift ban on gambling PPC, good thing?

We are the guinea pig. You heard me right, the British public are Googles brand new guinea pig.

Google have decided they are relaxing the ban on gambling PPC advertising in England, Scotland and Wales. But what does this mean to the general public? Well from now on whenever you make a search for ANYTHING within Google casinos, lay betters, comparison sites, poker websites, bingo websites all have the opportunity to bid on that keyphrase.

This is huge news for the PPC industry. Google have enforced a complete ban for the last 16-months, stopping all affiliates and companies from advertising using their paid search. This means that this industry (who has a forte some what for making money) no longer have to rely on organic search but rather the size of their wallet, clever.

So how will that the average internet user? “I never search for poker websites, only people who want to see poker websites will see them right?” Well no not really. You see, this is one of, if not the most competitive niches online, which means insanely high CPC (cost per click) because of this the gambling niche has always been massive on affiliate marketing. If theres one thing affiliates know how to do it is sell. They will find any way to sell this, any keywords that convert, whether that be “avoid repossession”, “make some extra cash” or “disneyland payment plan”.  An industry like this, with such high PPC costs relies on conversion rates. Conversion rates rely on targetting people who are most likely to convert.

Relevant Content Blog Linking

How do those pesky top competitors get thousands of backlinks? Annoying isn’t it. Well help is at hand.

Over the past year Ghosttech Media have been exploring a huge number of link building solutions all of which we believe need to be included into a proper campaign however we have numerous clients who are looking just for link building, as you are, so we are always looking for the most cost effective way to offer this to clients.

Reciprocal Link Building – Bog standard link building. You place a link to a website, they reciprocate it. These type of links are now pretty useless
One-way Link Building – It takes a great deal of time, webmasters hate giving them away hence usually the incredibly high price tag or the disappointment in the links gained. They just aren’t cost-effective.
Three-way Linking – Can be effective, however search engines are already starting to look down on them as they recognise its reciprocal.
Article Marketing – Can be great but articles take time, you need other links.
Social Bookmarking – Generally arent considered backlinks
Forum Participation – Can help however most forums signatures use nofollow attributes and those that don’t have such a high number of outward links that your links value is almost zero.
Social Networks – Again don’t usually help
Blog Commeting – Can be useful, requires time finding the right posts to comment, blogs to comment etc, have to find those that don’t use nofollow attributes. This makes for a very long-winded process.

There are hundreds of different ways of building links however most have a huge flaw, either:

• They are NOT powerful as the page they are included on features no content relevant to your own
• They ARE powerful however they take so much hard-work to gain they are not at all cost effective.

Through and through this has been the problem we have had, the problem our clients have had and i am sure the problem you have experienced when looking for someone to create your links.

This is why the one link building practise we highly recommend and now our only offered stand-alone link building package is the following, our Relevant Content Blog Linking. *fanfare*
Let me explain how this works. Imagine the keyword you wanted to get highly ranked for was “stock music” (we did this recently)
For every link you purchased from us we would create a completely unique 100 word piece of content that is targeted at your key phrase “stock music” in this example.
If you ordered 10 links, that’s 10 separate unique pieces of content targeting that phrase.
I have included an example below.

Stock music online
You can easily find tons of music on the internet ranging from published music to free royalty music, copy write to stock music, so not matter what you are looking for, you should not have any problems finding it on the internet. These songs and beats are either older songs that have lost their copy write or they are songs from new artists who do not want to go through the trouble of the copy write, but still want their music heard. You can easily find stock music online for small fees per download or for free, all depending on what website you find first. My suggestion is to look round a bit so that you get the best quality.

As you can see they aren’t by any means a work of art however they are clear, easy to read, well targeted pieces of content that focus entirely on your chosen key phrase.
We then take each of these pieces of content and place them along with your anchor text (highlighted in bold) as a new blog post, each directly onto an individual well established, high PR blog on our network.

Advantages:

• Your link is on a page dedicated to your chosen key phrase making it more powerful
• Your link is the only outbound link on that page making it more powerful (compare that to being 1 of 10000 links on a links page)
• Your link is surrounded by unique targeted content (LSI) making it more powerful
• Your link is on a well established, high PR, good quality site making it more powerful
• Your link is always one-way making it more powerful
• Your link is NEVER duplicated across the same website making each more powerful
• We have more control over the location of the links hence they won’t disappear over time as they do with normal link building
• We have more control over the location of the links hence we gain them cheaper, making them cheaper for you
• We have more control over the location of the links hence we can gain as many as you like over the duration you set.[/list]

So to cut all the way back to the chase. Each of these links we create will cost you only £4/each £2/each as we currently have a promotion on (for a limited time with limited spaces)
You can define the timeframe and the number you want and we create them.

If all this sounds right up your street than get in touch

Coming Soon - Ultimate Optimized Blogging

Have you ever wondered what a real optimized blog looks like? Having recieved so many questions recently about how to set up an effective blog that is perfectly search engine friendly, the team at Ghosttech Media have decided to come up with the answer to all your blogging needs.

Ultimate Optimized Blogging - Coming soon.

Ultimate Optimized Blogging is a completely free product that will help answer every question you may have about making a secure, search engine friendly blog. Included will be

• In-depth Video Tutorial - Taken straight from the desk of our Managing Director Tom Wigley, as he talks you through the entire process. From how to upload files, creating your own theme, installing plugins, everything. This video alone would usually cost you hundreds of pounds.
• In-depth PDF Tutorial - We know some people hate having to watch an entire video to get to the information they want so we have included a PDF copy of the same tutorial. Skip straight to the section you need.
• All the files you need to start - You wont need to go off and pause the video, Ultimate Optimized Blogging provides every file you need all zipped up tidily so you can literally follow step by step.
• Many more features TBC

There will only be LIMITED COPIES of this, as we want to follow along with the users and see exactly how they progress. If this sounds like your sort of thing, get in touch to be first inline.

Keep watching for a confirmed launch date.

Industry News Coming Soon

Keep an eye out here for all the most important SEO and Digital Marketing news.

New Website (Under Construction)

After almost six-months since the initial launch of Ghosttech Media a lot has changed.
New customers, new services and now a new website with tonnes of new features.
This is still under construction and will be for the next few days however keep an eye out for the official website launch.