Google lift ban on gambling PPC, good thing?

We are the guinea pig. You heard me right, the British public are Googles brand new guinea pig.

Google have decided they are relaxing the ban on gambling PPC advertising in England, Scotland and Wales. But what does this mean to the general public? Well from now on whenever you make a search for ANYTHING within Google casinos, lay betters, comparison sites, poker websites, bingo websites all have the opportunity to bid on that keyphrase.

This is huge news for the PPC industry. Google have enforced a complete ban for the last 16-months, stopping all affiliates and companies from advertising using their paid search. This means that this industry (who has a forte some what for making money) no longer have to rely on organic search but rather the size of their wallet, clever.

So how will that the average internet user? “I never search for poker websites, only people who want to see poker websites will see them right?” Well no not really. You see, this is one of, if not the most competitive niches online, which means insanely high CPC (cost per click) because of this the gambling niche has always been massive on affiliate marketing. If theres one thing affiliates know how to do it is sell. They will find any way to sell this, any keywords that convert, whether that be “avoid repossession”, “make some extra cash” or “disneyland payment plan”.  An industry like this, with such high PPC costs relies on conversion rates. Conversion rates rely on targetting people who are most likely to convert.